AI First Brand Visibility Training
Increase your brand’s visibility in AI citations.
Optimise your content, website and brand for LLMs and AI search.
2 x 1 h training for your team with materials and a clear action plan.
AI Brand Visibility Training for Your Team
Workshop 1:
How do new AI platforms, such as ChatGPT and Perplexity, and Google's AI Overviews, launched for organic search in June-July, impact brand visibility, discoverability, and SEO measures? In this workshop, we will go through:
Current use of AI and changes in Google's organic search (AI Overviews)
How do LLMs/AIs know a company or brand, and how and where do they generally retrieve brand information in response to a user's query in a chat tool or organic search?
What are the best content and website technical tactics to help increase brand visibility in AI tools and AI search?
And what new tactics would be good to implement?
How can we monitor brand visibility in AI searches?
What are the concrete action points to start improving your AI brand visibility? -> This will be discussed in the next 1h workshop
Workshop 2:
What are the best SEO, content and website technical tactics or new methods we can use to increase brand visibility in AI tools? In this workshop, we will cover:
Key principles and guidelines that you should focus on now, both for your own website and for off-site content (e.g. PR, advertorials, social media, partnerships, influencers).
SEO & GEO: why the dual approach is good, still for the time being.
How to monitor brand visibility in AI searches?
New metrics, tools or measurement methods
Concrete action points and priorities for your team for the next quarter:
where to start and what to prioritise based on these guidelines?
“Thank you for the excellent and inspiring training. This gives us a great foundation to move forward.”
Upskill your team or audit your current approach
AI Brand Visibility
Team Training 2 x 1 h - €3,500
2 x 1h sessions: AI First Brand Visibility for Content & Website Workshop
From €3,500 (+VAT) including materials
AI Brand Visibility & SEO Audit - €2,500
Audit your current SEO & content approach
Find areas of improvement per key topic cluster/keyword.
Outcome: Topic-specific AI brand visibility content & SEO plan
From €1,500 (+VAT) per topic cluster