1. Increase your brand’s visibility in AI citations.

  2. GEO-optimise your content, website and brand for LLMs and AI search.

  3. 1 or 1,5-hour training sessions for your team, including materials and a clear action plan.

The use of AI tools (ChatGPT, Gemini, Claude, Perplexity, Copilot) is increasing rapidly. Chat platforms significantly shorten the digital customer journey from information discovery to decision-making. Also, organic search has changed permanently: Google launched AI Overviews into organic search in June–July 2025 and introduced AI Mode (AI-powered browsing/search mode) in October 2025.

If a brand is not contextually relevant, authoritative in its topic, or accessible to AI tools, it may lose visibility in an AI-driven buying journey.

SEO is a strategy to increase visibility in organic search. Generative Engine Optimisation (GEO) is a strategy that ensures AI platforms find and understand your content, trust it, and cite it.

AI First Brand Visibility (GEO) Training

Or book via email: ulriikka@growthahoy.com

Client Reviews from AI Visibility (GEO) Training

Public online AI optimisation (GEO) training 1,5 hours via Helsinki Region Chamber of Commerce 17.12.2025.
Overall rating of the event (scale 1-5): 4.71
Instructor rating (scale 1-5): 4.88


”Very concise course and full of things. The GEO checklist was the best and helps you remember everything you need to take into account when optimising AI.”

— Attendee of Growth Ahoy's AI Optimisation Training via Helsinki Region Chamber of Commerce 

“Very good training, where I received comprehensive basic information about GEO and good practical tips.”

— Attendee of Growth Ahoy's AI Optimisation Training via Helsinki Region Chamber of Commerce 

“Excellent and knowledgeable speaker!”

— Attendee of Growth Ahoy's AI Optimisation Training via Helsinki Region Chamber of Commerce 

Growth Ahoy Practises What it Preaches

Perplexity and ChatGPT have cited many of Growth Ahoy's blog posts and pages. Below is an example of our blog post AI Brand Visibility - How to optimise brand visibility in AI search and chats, getting AI visibility in Perlexity.

With the right AI visibility / GEO strategy and tactics, your brand, too, can stand out in AI chats.

Search engine results page showing links to articles on increasing brand mentions in AI citations, with one highlighted in red about improving brand visibility in AI search and chat.

AI Brand Visibility (GEO/AEO)

  • Training from €900

    • 1-2 h AI First Brand Visibility (GEO/AEO Visibility) for Content & Website Workshop

    • €900 - €1800(+VAT) including materials

  • AI Brand Visibility & SEO Audit, from €800

  • Audit your current SEO & content approach

  • Find areas of improvement per key topic cluster/keyword

  • Technical GEO audit + content audit

  • Outcome: Topic-specific AI brand visibility content & SEO/GEO plan

  • From €800 (+VAT) per topic cluster

Contact directly via email: ulriikka@growthahoy.com

AI Visibility (GEO) Coach / Consultant

  • Ulriikka Järvinen, read more here

  • CMO, growth marketing consultant and founder of Growth Ahoy.

  • My approach to growth marketing combines data-driven strategy, sharper positioning, AI-enhanced organic visibility, aligned sales and marketing powerhouses, and measurable results.

  • Through the Growth Ahoy Blog, I share actionable insights and trend analysis on topics such as AI in B2B sales, optimising brand visibility for LLMs and AI search, competitor analysis for GTM teams, and modern strategies for SaaS, B2B and founder-led growth, helping leaders stay ahead of the curve in growth marketing.

I have over 20 years of experience in marketing and have served 4 times as a CMO and executive team member of a global technology company. I have also led Content Performance and SEO teams in a global Media Agency (Omnicom Group Finland).
— Ulriikka Järvinen, Founder

AI Brand Visibility (GEO) Training for Your Team

AI brand visibility workshop 1:

How do new AI platforms, such as ChatGPT and Perplexity, and Google's AI Overviews, launched for organic search in 2025, impact brand visibility, discoverability, and SEO measures? In this workshop, we will go through:

  • Current use of AI and changes in Google's organic search (AI Overviews)

  • How do LLMs/AIs know a company or brand, and how and where do they generally retrieve brand information in response to a user's query in a chat tool or organic search?

  • What are the best content and website technical tactics to help increase brand visibility in AI tools and AI search?

  • And what new tactics would be good to implement?

  • How can we monitor brand visibility in AI searches?

  • What are the concrete action points to start improving your AI brand visibility? -> This will be discussed in the next 1h workshop

AI brand visibility workshop 2:

What are the best SEO & GEO, content and website technical tactics or new methods we can use to increase brand visibility in AI tools? In this workshop, we will cover:

  • Key principles and guidelines that you should focus on now, both for your own website and for off-site content (e.g. PR, advertorials, social media, partnerships, influencers).

  • SEO & GEO: why the dual approach is good, still for the time being.

  • How to monitor brand visibility in AI searches?

  • New metrics, tools or measurement methods

  • Concrete action points and priorities for your team for the next quarter:

  • Where to start and what to prioritise based on these guidelines?

Latest News: GEO & SEO Training NPS 98%

FAQs

  • AI Brand Visibility refers to how often and how accurately your brand appears inside AI-generated answers from platforms like ChatGPT, Google (AI Overviews), Perplexity AI, and Microsoft (Copilot).

    It’s no longer just about ranking #1 on Google. It’s about being the brand AI systems choose to cite, recommend, summarize, and reference when users ask questions in your category.

  • SEO (Search Engine Optimization) focuses on ranking webpages in traditional search engine results.

    GEO (Generative Engine Optimization) focuses on influencing AI-generated responses.

    SEO helps you rank in search results.
    GEO helps you become the answer inside AI tools.

    Modern brand visibility requires both.

  • Search behavior is changing fast.

    Users are increasingly asking AI tools direct questions instead of clicking through multiple links. AI platforms summarize content, recommend brands, and shape buying decisions before a user even visits a website.

    If your brand isn’t included in those responses, you’re invisible in the fastest-growing discovery channel online.

  • No — SEO is evolving.

    Traditional search still drives traffic. But relying on SEO alone ignores how AI systems now interpret, summarize, and recommend information.

    The real opportunity is aligning your SEO strategy with AI visibility strategy.

  • AI systems analyze:

    • Authoritative content

    • Structured data

    • Brand mentions across the web

    • Topical depth

    • Credible backlinks

    • Consistent digital footprint

    • Reviews, PR, and third-party validation

    They prioritize brands that demonstrate authority, clarity, and trust signals across the internet — not just optimized keywords.

  • Yes.

    We track:

    • Whether your brand appears in AI-generated answers

    • How competitors are positioned

    • Sentiment and context of mentions

    • Share of voice inside AI tools

    • Query-level visibility across platforms

    This gives you a measurable AI visibility benchmark — similar to traditional search rankings.

  • Yes.

    Ranking #1 does not guarantee that AI systems will cite you.

    AI platforms synthesize multiple sources and sometimes prioritize authority signals over search rank. Without GEO strategy, competitors may be mentioned in AI answers even if they rank lower than you.

  • SEO results typically take 3–6 months.

    AI visibility improvements can begin within weeks once authority signals and content structures are optimized — but compounding authority takes time.

    This is a strategic investment in long-term discoverability.

  • No.

    AI systems continuously update how they interpret and rank information. Maintaining visibility requires ongoing authority building, content refinement, and competitive monitoring.

  • If you ignore AI visibility:

    • Competitors may become the “default” recommended brand

    • AI systems may summarize outdated or inaccurate information about you

    • Your market authority may weaken over time

    Early movers gain disproportionate advantage.

  • Monitoring AI visibility requires tracking how competitors appear inside platforms like ChatGPT, Google (AI Overviews), Perplexity AI, and Microsoft (Copilot).

    We monitor:

    • Which competitors are mentioned for high-intent queries

    • How frequently they appear across AI platforms

    • Whether they are cited as primary recommendations

    • The sentiment and positioning of those mentions

    • Which sources AI systems reference when discussing them

    This gives you a clear AI Share of Voice benchmark — so you can see who is becoming the “default answer” in your category.

  • Large Language Models (LLMs) don’t think — they synthesize patterns from training data and live web sources (depending on the platform).

    To reverse engineer what they cite, we:

    • Run structured query testing across AI platforms

    • Analyze cited domains and linked sources (where available)

    • Identify recurring publications and authority hubs

    • Map common co-citations between brands

    • Compare AI answers against top-ranking organic results

    For example, platforms like Perplexity AI provide visible source links, making it easier to trace influence. Meanwhile, AI Overviews in Google reveal patterns in authoritative domains.

    From there, we identify:

    • Which publications influence AI outputs

    • What content structure is being favored

    • Where authority gaps exist for your brand

    This becomes your AI visibility roadmap.

  • An AI Brand Visibility Competitive Analysis combines SEO intelligence with generative engine tracking.

    It typically includes:

    1. Query Landscape Mapping
    Identifying high-intent and high-influence prompts in your niche.

    2. AI Response Auditing
    Testing those prompts across multiple AI platforms to document:

    • Brand mentions

    • Ranking order within the answer

    • Source citations

    • Context and framing

    3. Authority Signal Comparison
    Evaluating competitors’:

    • Backlink profiles

    • Digital PR presence

    • Review ecosystem

    • Structured content depth

    • Topical authority clusters

    4. Gap Identification
    Pinpointing:

    • Queries where competitors dominate

    • Authority sources you’re missing

    • Content formats AI prefers in your niche

    • Trust signals influencing recommendations

    The result isn’t just a report — it’s a strategic action plan to increase your probability of being cited, summarized, and recommended by AI systems.

  • We combine:

    • Traditional SEO intelligence tools

    • AI query testing frameworks

    • Citation tracking from platforms like Perplexity AI

    • SERP analysis from Google

    • Prompt-based brand audits in ChatGPT

    The advantage isn’t just the tools — it’s interpreting patterns across them to understand how generative engines are shaping market perception.

  • Partially — but interpretation still requires strategic oversight.

    AI responses change based on:

    • Prompt framing

    • Platform updates

    • Model retraining

    • Source shifts

    We build structured monitoring systems that:

    • Track recurring queries

    • Capture brand mentions over time

    • Identify visibility shifts

    • Alert when competitors gain ground

    But the competitive advantage comes from turning those insights into authority-building actions.

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