Go to market readiness audit & plan

Sales StrategySales Marketing AlignmentSaaSIdeal Customer ProfileGrowth

Jul 2

You’ve just secured funding, launched something new, hit a growth plateau, or are expanding into new waters. You want clear visibility into what’s working, what’s not, and what to do next, without fluff.

Let’s diagnose your GTM readiness and growth gaps, and prescribe clear next steps

📋 Part 1: Growth Trigger Snapshot

Why define a GTM plan now? Choose all that apply:

☐ We just raised VC or angel funding
☐ We launched a new product, service or major update
☐ Growth has plateaued—we’re not scaling like before
☐ We are pivoting our business model
☐ We’re entering new international markets
Other: _____________________
Using AI already?
☐ Yes
☐ No
☐ Testing / unsure what to use

🧠 Part 2: GTM Clarity Check

How solid is your current Go-To-Market foundation?

ICP & buyer personas:

✅ Strong

🟡 Average

🔴 Needs Work

Messaging & value prop:

✅ Strong

🟡 Average

🔴 Needs Work

Positioning vs competitors:

✅ Strong

🟡 Average

🔴 Needs Work

Go-to-market strategy :

✅ Strong

🟡 Average

🔴 Needs Work

Sales & marketing alignment:

✅ Strong

🟡 Average

🔴 Needs Work

Funnel visibility (metrics + ROI):

✅ Strong

🟡 Average

🔴 Needs Work

Team skills, capabilities and resourcing:

✅ Strong

🟡 Average

🔴 Needs Work

📈 Part 3: Demand Generation Signals

What growth engines are currently in motion?

Outbound Sales (cold email, SDRs):
☐ Yes / ☐ No.
Performance: 🚀 / 🛶 / 💀
Paid Ads (LinkedIn, Google):
☐ Yes / ☐ No.
Performance: 🚀 / 🛶 / 💀
Content Marketing (blog, SEO):
☐ Yes / ☐ No.
Performance: 🚀 / 🛶 / 💀
Organic Social (LinkedIn, founders):
☐ Yes / ☐ No.
Performance: 🚀 / 🛶 / 💀
Email Nurture & CRM:
☐ Yes / ☐ No.
Performance: 🚀 / 🛶 / 💀
Events, Partnerships, PR:
☐ Yes / ☐ No.
Performance: 🚀 / 🛶 / 💀

🎯 Part 4: Sales Process + Customer Journey Deep Dive

🧭 Customer Journey Mapping

Where do most prospects enter your funnel?
☐ Outbound Sales
☐ Paid Ads
☐ Organic Search
☐ Partnerships / Referrals
☐ Events or Webinars
☐ Other: ______________

Where do they typically drop off?
☐ Don’t convert from awareness
☐ No demo booked
☐ Post-demo ghosting
☐ Proposal stage
☐ Legal / procurement
☐ Churn after onboarding
☐ Other: _________

What channels or content move them forward best?
☐ Case studies
☐ ROI calculators
☐ 1:1 demo / discovery
☐ Founder videos
☐ Whitepapers / eBooks
☐ AI-powered email follow-ups

Top 3 buyer pain points (in their words)

_________________________
_________________________
_________________________

What are they trying to achieve? (Top 3 Buyer Goals)

_________________________
_________________________
_________________________

📊 Product-Market Fit Check

We solve a clear pain:
Strong ☐ / Moderate ☐ / Weak ☐
Customers "pull" for the product:
Strong ☐ / Moderate ☐ / Weak ☐
We hear consistent objections:
Strong ☐ / Moderate ☐ / Weak ☐
NPS or qualitative love:
Strong ☐ / Moderate ☐ / Weak ☐
Winning against competitors:
Strong ☐ / Moderate ☐ / Weak ☐
We can clearly define our "best-fit" customers:
Strong ☐ / Moderate ☐ / Weak ☐

How would you rate your product-market fit (1–10)? __ /10

Why did you give that score? ________________________________

🧩 Sales Process Details

How are leads converting to revenue?

Shared strategy and revenue-based KPIs between marketing and sales in place:
☐ Yes / ☐ No
Typical sales cycle length: ______ days
Deal value (avg): €________
Do you use a structured sales methodology?
☐ MEDDIC / ☐ BANT / ☐ SPICED / ☐ Custom / ☐ None
Stages clearly mapped?
☐ Yes / ☐ No
Playbooks or enablement in place?
☐ Yes / ☐ No
Sales-marketing handoff process?
☐ Clear / ☐ Messy / ☐ None

Biggest blocker right now: ____________________________________________________

🌍 Part 5: International Expansion Readiness

If targeting new markets...

Localized messaging:
☐ Ready / ☐ Needs work
Market-specific personas:
☐ Clear / ☐ Vague
Competitor landscape:
☐ Researched / ☐ Partial
International SEO/SEM plan:
☐ Set / ☐ Draft
Sales / marketing team localisation:
☐ Local / ☐ Remote only

🧰 PART 6: Where Do You Need the Most Help?

☐ Clarify our GTM strategy
☐ Align sales + marketing teams
☐ Launch or scale demand generation
☐ Build an AI-assisted content engine
☐ Automate outreach and workflows
☐ Improve funnel visibility
☐ All of the above – help!

🧭 Growth Ahoy Will Deliver

🔎 Your Personalised Debrief Includes:

✅ Top 3 GTM gaps
✅ Quick-win recommendations
✅ 90-day fast track plan: marketing & sales priorities
✅ Invitation to a free 30-minute strategy call (if you’d like help executing or talk about a longer-term strategy)